World's Most Trustworthy Companies 2023

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METHODOLOGY

For the first time, Newsweek, in collaboration with market research partner Statista, recognizes the World's Most Trustworthy Companies in 23 industries from 21 countries.

The World's Most Trustworthy Companies have been chosen based on a holistic approach to evaluating trust. The three main public pillars of trust were considered: customer trust, investor trust and employee trust.

The analysis followed a 3-step process:

1) Longlist creation: All stock-listed companies headquartered in one of the target countries with a revenue over 500 million USD were considered in the study.

2) Extensive survey: The basis of the analysis was an independent survey from a sample of more than 70,000 participants from the target countries. The participants rated companies they knew and that were headquartered in the respective country in terms of all three touchpoints of trust. A total of 269,000 evaluations of companies were submitted.

3) Social listening: For each company that received a sufficient number of evaluations, a social listening analysis was conducted. This phase of the project involved a sentiment analysis of the companies on several media segments of the internet and evaluating the mentions as either positive, neutral or negative. In total, over 975,000 mentions were gathered. In addition to this, companies were vetted for any recent scandals or litigations that would be relevant and of significance to taint their trust image and lead to automatically being excluded from the analysis.


Disclaimer : The selection of the companies and the definition of the evaluation criteria were carried out according to independent journalistic criteria of Newsweek and Statista. The evaluation was carried out by the statistics and market research company Statista. Newsweek and Statista make no claim to the completeness of the companies examined.


The ranking is comprised exclusively of companies that are eligible regarding the criteria described in this document. A position in the ranking is a positive recognition based on an extensive consumer survey and the research at the time. Events following July 19, 2023 were not a subject of this survey and the analysis. As such, the results of this ranking should not be used as the sole source of information for future deliberations. The information provided in this ranking should be considered in conjunction with other available information. The quality of companies that are not included in the ranking is not disputed.

About Statista R : Statista R is a world leader in the creation of company, brand, and product rankings, based on comprehensive market research and data analysis. With a team of over 100 expert analysts and partnerships with more than 50 media publications across all continents, Statista R creates transparency for consumers and helps companies build trust and recognition across a plethora of industries and product categories.


Download the full methodology here.